Tuesday, September 8, 2009

New Website Survey: So, What D'ya Think?

Unless this is your first visit to BEHRINGER.com, you've probably noticed our new look. We kicked off the new site Friday (September 3rd). Our web developers and copy-writers have just emerged from lockdown, and though their skin has paled and their eyes haven't quite adjusted to the light, the fresh air that's finally circulating is tinged with excitement.

The new website is a big improvement and we would like to thank our customers for their part in the project, as well.

In July, we asked our customers to vote on a new web design and to take a brief survey. The response was amazing. We received over 8,000 detailed responses. What we found was that, overwhelmingly, people preferred a clean design on a white background with bold imagery and lots of whitespace.

Armed with this information, we went back to the drawing board with the goal of addressing our customers' concerns and improving every corner of the website.

We've widened the page layout, reduced scrolling wherever possible, and improved access to documentation. The homepage has been completely restructured to focus on new products and company news. Every product page has loads of fresh copy, high-resolution images, and convenient access to documentation and software. On many pages, you'll find links to videos contributed by end-users and independent reviewers. Not to mention, all product photos are now scratch-n-sniff!*

Did we mention the website is a heck of a lot faster now? Go on, give it whirl.

We won't stop there. At BEHRINGER, we're committed improving the customer experience. Let us know what you think of the new site. We're always listening.

*BEHRINGER not responsible for scratched monitors. Scent may vary. Side-effects may include: Monitor Nucleosis, Nasal Gingivitis, Olfactory Sclerosis and Rapid Onset ESD.


The Winning Design (Design 5 - July '09)

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