The NAMM SLAMM!
Here at BEHRINGER, we're always busy planning new products, building said products, perfecting our shredding skills, checking out what people have to say about us on YouTube, and keeping our dealers and end-users happy. But recently, things are a little different. We aren't always THIS busy. Right now we're in what I like to call the NAMM SLAMM.
What's that mean, exactly? Right now we're ramping up for a serious NAMM presence that will undoubtedly be the talk of the show. Cool as that is, it takes a lot of work. Folks are arriving to the offices early and working late. People are sleeping under their desks. Believe it or not, any coffee shop within a 15 mile radius of a BEHRINGER office has stocked up on extra French Roast to keep up with demand.
In true BEHRINGER fashion, we see this as a growth opportunity, and are looking at acquiring some land in Cuba to grow our own coffee crops. Ultimately we look forward to brewing BEHRINGER brand super-lattes, with double the caffeine at half the price. We hope to have onboard FX processing in the mugs, too, but that might have to wait until 2011.
Anyhow, let's talk about what's coming up for BEHRINGER at NAMM 2010, without giving away TOO much:
• First and most importantly, we'll debut 50 NEW products! All will be available in the flesh and with knobs ready-to-tweak!
• We have a A MONSTROUS announcement that will be the biggest surprise disclosure in BEHRINGER's history. It will be more surprising than the endings to "The Crying Game" and "The 6th Sense" combined. You cannot possibly guess, but are free to try.
• Performances and demos from some true A-list talent, including long-haul career legacy artists and rising stars who are rapidly becoming top players in their genres. We will release more information on the "who's who" as the date draws nearer. Special thanks goes out to new Artist Relations manager Dave Hooper and his little black book of rockstar's cell numbers.
• A brand-spankin' new, larger NAMM booth, sporting a soundproof chamber to keep the NAMM decibel cops at bay, and a complete aesthetic overhaul in line with our new "Imagine Music" campaign.
• Punch and pie.
We understand that not everyone gets to come and experience firsthand the deep sonic jungle that is NAMM. For those whose networks don’t provide them with a NAMM pass, fear not - we’ve got something in store for you! A 3D “virtual tour” of the NAMM booth is on the way, and will be here on BEHRINGER.COM when the show starts! It will allow you to “walk” through a 3D render of the booth, and will be completely stocked with all of the new products that we’ll be debuting in the genuine booth in California. Of course, we will also be blogging from the show to keep you well informed.
Those of you lucky enough to attend NAMM are officially invited to come by the booth, grab a coffee, see the gear, and talk with us for a spell. We're making it nice and cozy for ya.
More cozy than underneath our desks, anyhow. See you in January!
What's that mean, exactly? Right now we're ramping up for a serious NAMM presence that will undoubtedly be the talk of the show. Cool as that is, it takes a lot of work. Folks are arriving to the offices early and working late. People are sleeping under their desks. Believe it or not, any coffee shop within a 15 mile radius of a BEHRINGER office has stocked up on extra French Roast to keep up with demand.
In true BEHRINGER fashion, we see this as a growth opportunity, and are looking at acquiring some land in Cuba to grow our own coffee crops. Ultimately we look forward to brewing BEHRINGER brand super-lattes, with double the caffeine at half the price. We hope to have onboard FX processing in the mugs, too, but that might have to wait until 2011.
Anyhow, let's talk about what's coming up for BEHRINGER at NAMM 2010, without giving away TOO much:
• First and most importantly, we'll debut 50 NEW products! All will be available in the flesh and with knobs ready-to-tweak!
• We have a A MONSTROUS announcement that will be the biggest surprise disclosure in BEHRINGER's history. It will be more surprising than the endings to "The Crying Game" and "The 6th Sense" combined. You cannot possibly guess, but are free to try.
• Performances and demos from some true A-list talent, including long-haul career legacy artists and rising stars who are rapidly becoming top players in their genres. We will release more information on the "who's who" as the date draws nearer. Special thanks goes out to new Artist Relations manager Dave Hooper and his little black book of rockstar's cell numbers.
• A brand-spankin' new, larger NAMM booth, sporting a soundproof chamber to keep the NAMM decibel cops at bay, and a complete aesthetic overhaul in line with our new "Imagine Music" campaign.
• Punch and pie.
We understand that not everyone gets to come and experience firsthand the deep sonic jungle that is NAMM. For those whose networks don’t provide them with a NAMM pass, fear not - we’ve got something in store for you! A 3D “virtual tour” of the NAMM booth is on the way, and will be here on BEHRINGER.COM when the show starts! It will allow you to “walk” through a 3D render of the booth, and will be completely stocked with all of the new products that we’ll be debuting in the genuine booth in California. Of course, we will also be blogging from the show to keep you well informed.
Those of you lucky enough to attend NAMM are officially invited to come by the booth, grab a coffee, see the gear, and talk with us for a spell. We're making it nice and cozy for ya.
More cozy than underneath our desks, anyhow. See you in January!Labels: NAMM
posted by Ryan Roullard at
2:49 PM
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